Product Features

1. Creator Discovery

1.1 Industry-leading TikTok Creator Database

Powered by real-time TikTok API data synchronization, Influx Search aggregates 40M+ global creators, breaking TikTok Shop's backend limitations to increase contactable creators by up to 500%.

1.2 Multi-Dimensional Precision Filtering

Influx offers 18+ industry-leading filters across four core dimensions: creator profile, audience demographics, content quality, and sales performance—boosting match accuracy by 80% versus manual searches.

Brands can quickly identify high-conversion partners using key metrics like creator type, region, GMV, fulfillment rate, and commission rate—ensuring every invitation is precise and efficient.

1.3 Keyword-Powered Discovery

With Influx’s keyword search, target creators instantly using IDs, brand names, product categories, or keywords. Whether identifying competitors' collaborators or experts in your niche, Influx filters high-potential creators in one click—accelerating partnership scaling and conversion.

1.4 In-Depth Creator Profiles

Influx creator detail pages centralize critical metrics for rapid partnership evaluation:

• Sales Performance: GMV, products sold, GPM, GMV per 1k orders;

• Video Analytics: Total videos, average views, engagement rate, and per-video view/like data;

• Audience Insights: Gender ratio, age distribution.

Multidimensional data enables scientific assessment of creator fit and conversion potential—making invitation decisions data-driven.

1.5 One-Click Creator Organization

Save promising creators to Favourites or Campaigns to build long-term partnership libraries. Group and track creators by campaign goals for efficient, accurate influencer management.

1.6 Export Creator Data

Export filtered creator lists with two options:

• Export creator basic data: One-click Excel export covering 25 KPIs across profiles, sales, content, and audience demographics—enabling long-term analytics.

• Export creator data including contact information(Exclusive): Adds WhatsApp and email contacts to bypass intermediaries—boosting contact efficiency and conversion rates while building traceable creator databases.

2. Bulk Outreach

2.1 Bulk Email Outreach

Leveraging Influx's proprietary cloud system and high-reputation sending domains, send up to 1,000 emails per batch, with a maximum capacity of 2,000 emails per hour.

• Cloud-Based Delivery: All email outreach tasks are executed via Influx’s official cloud backend—zero dependency on plugins or local devices. Emails sync instantly to creators’ TikTok clients with no regional restrictions, ensuring stability and security.

• High-Reputation Domains: Utilize overseas high-quality domain emails or configure brand-owned domains to guarantee >80% deliverability and up to 8% reply rates, significantly boosting collaboration efficiency.

• Sending Modes:

  • Smart Send: Automatically delivers emails during creators’ peak engagement windows.

  • Schedule Send: Customize timing to align with global time zones and market needs.

• Template Reuse: Save and reuse frequently sent invitation templates to eliminate repetitive editing, reducing operational time by 70%.

• Follow-Up Automation: Track real-time email statuses, pinpoint high-potential creators who read but didn’t reply, and initiate one-click secondary outreach to persistently increase conversion rates.

From invitation to reply, experience end-to-end efficiency, security, and stability while reaching massive high-quality creators.

2.2 Bulk DM Outreach

Powered by TikTok’s official API and Influx’s cloud system, batch-send DMs to 10,000 creators in one click.

• Messaging Flexibility: Send text or product cards to convey brand and product details upfront, minimizing back-and-forth communication.

• Real-Time Sync: All DMs synchronize instantly with TikTok Shop Affiliate Center. Track detailed engagement metrics to optimize outreach strategies.

2.3 Targeted Collaboration Bulk Invites

Reach 10,000 creators within 3 minutes via exclusive TikTok API integration, achieving 90% success rates.

• Personalized Setup: Batch-configure multi-product/multi-commission campaigns for precision targeting.

• Full-Sync Tracking: All communication logs sync with TikTok Shop Affiliate Center. Monitor invites metrics (invited creators, showcase adds, published content creators) to refine collaboration strategies.

2.4 Smart Creator Filtering for Outreach

When setting up email/DM/Targeted Collaboration batches, apply filters to automatically exclude creators invited/replied within X days or in specific campaigns. Avoid duplicate outreach, conserve quotas, and focus only on high-potential targets.

2.5 Unified Creator Communication Hub

Manage all email, DM, and Targeted Collaboration threads in Influx’s Message Center—chat with creators as seamlessly as instant messaging.

• End-to-End Traceability: View real-time chats to historical archives without switching platforms.

• Efficient Organization: Filter conversations by contact status and star priority threads.

2.5.1 Insert Commonly Used Words

Create and label Commonly Used Words for different scenarios. Quickly identify and reuse saved messages during follow-ups to boost reply efficiency and ensure team consistency.

2.5.2 Product Card Sharing

Share Product Cards directly in DMs to help creators instantly grasp promotion details, increasing reply rates and conversion efficiency.

2.5.3 Comprehensive Outreach Analytics

Track campaign-wide performance and per-creator status via Email History, DM History, and Target Collaboration Lists.Example (Email History):

• Delivery Rate: Ensure messages reach targets

• Open Rate: Measure content appeal

• Reply Rate: Gauge collaboration intent

• Bounce Rate: Identify invalid contacts

Drill into individual creator statuses to pinpoint high-potential prospects who opened but didn’t reply. Trigger Follow up instantly to increase conversions.

3. Influencer Management

3.1 Create Campaign

Influx enables brands to flexibly Create Campaign based on stores, product lines, or target markets, with real-time visibility into communication and collaboration progress across all campaigns.

• Product Campaigns: Focused on driving sales, ideal for collaborations with creators who have Showcases.

• Content Campaigns: Aimed at brand exposure or promoting non-purchasable products/services.

3.1.1 Multi-Channel Creator Addition

Add creators to Campaign via two methods:

1. Search Influencers: Use 18+ filtering dimensions and keyword search in Search to identify high-match creators.

2. Upload Creators: Batch-import creator lists (e.g., top-ranking creators, competitor collaborators) for centralized management.

3.1.2 Smart Creator Filtering

When adding creators via search/bulk upload, manually enable filters to automatically exclude creators already invited or replied in specific Campaigns—eliminating duplicates and boosting operational efficiency.

3.2 Creator Workflow Management

3.2.1 Creator Collaboration Statuses

Systematically track progress across 9 collaboration statuses, covering the full influencer marketing lifecycle:Not Invited → Invitation Sent → Collaborated → Shortlisted → Shipping → Shipped → Drafted → Ready to be Published → Published.

Manually update statuses; the system auto-syncs to Dashboard and Creator CRM views. Teams gain full visibility to avoid duplicate outreach and deadline risks.

3.2.2 Tags

Build custom tagging systems for granular creator management.

• Batch Tag: Apply tags (e.g., "Blacklist", "Repeat Partner") to individuals or groups.

• Visibility Control:

  • Organizational Visibility: Share campaign progress across teams.

  • Personal Visibility: Private tags for individual tracking.

Accelerate creator screening, evaluation, and reuse for sustainable partnership scaling.

3.2.3 Creator CRM

Turn every collaboration into reusable creator assets, transforming historical data into a powerful tool for future high-efficiency partnerships. The CREATOR CRM centrally manages complete profiles of all partnered creators, enabling precise filtering and efficient management.

• Full collaboration records: Consolidates creator basic info (username, follower count, category, region), public data (sales performance, audience insights, video metrics), and collaboration details (campaign name, status, video GMV, etc.)

• Custom tag management: Flexibly builds creator attribute libraries for batch filtering high-quality resources

• Repeat collaboration filtering: One-click identification of reusable creators based on historical performance

• Transparent team collaboration: Supports adding key info (quotes, contact details, sample shipping addresses) to ensure efficient team synchronization

Quickly filter top creators and accurately assess partnership value in new campaigns, building a sustainable high-value resource pool for creator operations.

3.2.4 Sample Delivery Management

Influx provides dual-channel sample delivery management to efficiently track shipping progress:

• TikTok Shop Shipping Sync: When creators request samples, Influx enables centralized processing of TikTok Shop sample applications with real-time tracking of sample approval and logistics status for end-to-end shipping management.

• Offline Shipping Batch Import: For creators invited through Influx, merchants can batch-import tracking numbers and manage shipping information.

Both online and offline sample deliveries can be centrally managed on a single platform with full visibility, significantly improving processing efficiency and collaboration experience.

3.2.5 Content Collaboration & Review

Brands and creators can complete draft reviews and modification feedback on the same platform until finalizing video content, reducing cross-platform communication time costs and preventing information loss.

4. Data Tracking and Analysis

4.1 Shop Videos Dashboard

Influx's proprietary Dashboard tracks end-to-end campaign performance with full-link visibility from video metrics to sales results, enabling real-time optimization.

• Real-Time Shop Sync (Exclusive): TikTok API-powered synchronization of Affiliate Order/Video data ensures zero-latency accuracy.

• Granular Analytics: Drill down by shop, campaign, video, order, or product to identify growth opportunities.

4.2 Uploaded Videos Dashboard

After uploading creator video links, view core metrics per campaign:

• Views

• Likes, Comments, Shares

• Sales Generated

Through the Uploaded videos, you can visually evaluate the actual performance of each campaign, accurately track the true influence of every video, completely eliminate "data blind spots" in creator collaborations, and provide reliable basis for subsequent optimization.

4.3 Ads Report

Influx integrates organic and paid video data for centralized tracking. The self-developed reporting engine with customizable structures supports flexible dimension selection (shop, product, creator, campaign, ad objective) and core metrics (cost, ROAS, revenue, impressions, CTR, CPM, CPC), enabling quick setup of customized marketing analysis models.

• Custom Reports: Deep dive into ad performance by day/week/month.

• Full-Funnel Metrics: Monitor from cost to conversion for real-time ROI tracking.

• Precision Comparisons: Evaluate across ad objectives, creatives, and materials to optimize strategies.

The Ads Report provides comprehensive insights into different ad combinations, helping brands identify high-ROI ads for scientific budget allocation and continuous optimization.

4.4 Export Collaboration Data

Export creator video performance and sales data from campaigns to help you quickly review collaboration progress and provide data support for subsequent operational decisions.

• Precision Review: Export content engagement and sales results of partnered creators to evaluate new product promotion effectiveness.

• Retargeting: Quickly filter creators with prior collaborations to encourage new product additions, boosting repeat partnership rates.

• Resource Migration: Export sales-performing creator data from closed shops and reach them via TARGETED COLLABORATION or PRODUCT CARDS for seamless partnership transfers.

• Creator Asset Building: Batch save contact details of high-frequency premium creators for ongoing communication and long-term partnerships.

5. Team Performance Management

5.1 Parent-Child Account Collaboration

Influx provides Parent-Child Account functionality for seamless teamwork:

• Unified structure: Each parent account represents a company, creating/managing multiple child accounts with shared email sending quotas and data export limits to maximize resource utilization.

• Flexible permission assignment: Assign store and outreach permissions to child accounts while independently tracking member outreach data for performance evaluation.

• Data isolation: Ensures secure separation between accounts and stores to prevent cross-access or misoperations.

5.2 Creator Collaboration Tracking

Gain real-time execution visibility and quantify results at every stage:

• Team performance overview: View all members' creator operation data filtered by account, campaign, action time, and GMV generation time to identify bottlenecks and allocate resources.

• Individual progress: View the number of creators invited, number of creators replied, number of collaboration videos uploaded, and GMV performance of creators and videos within specified time ranges, providing clear visibility into the team's BD performance and data support for optimizing workflow and improving achievement rates.

🎈 Ongoing Innovation

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