> For the complete documentation index, see [llms.txt](https://support.datech.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.datech.ai/influx/outreach/how-to-discover-influencers.md). # How to Discover Influencers? Finding the right TikTok influencers is key to boosting your brand’s visibility and sales. Influx makes it easy with a massive database of **30 million influencers** worldwide across 200+ countries and regions, and 50+ vertical fields. Whether you're looking for influencers to promote your brand or drive sales, this guide will walk you through the process of **discovering, filtering, and managing influencers** on Influx, so you can make the most of your TikTok marketing campaigns. ## Find TikTok Influencers Influx’s 【**Discover Influencers**】 page gives you everything you need to find the best influencers for your brand. You can either **search directly** for a specific influencer or **filter influencers** based on detailed criteria to find your ideal match. ### 1. Search for Influencers If you already have a specific influencer in mind, you can quickly find them using: * **Name or ID Search** – Simply type in the influencer’s username or ID to locate them instantly. * **Keyword Search** – Enter relevant keywords (e.g., “beauty,” “fitness,” “tech”) to find influencers creating content in that niche.
### 2. Filter Influencers If you don’t have a specific influencer in mind, you can refine your search using four key categories with **18 filtering criteria** to find the best fit for your brand.
key CategoriesFiltering Criteria
Creators

  • Region – Choose the influencer’s country or region (e.g., U.S., UK, etc.).
  • Followers – Find influencers based on audience size.
  • with Email – Filter influencers who have a public email for easy contact.
  • with Showcase – Check if an influencer has a TikTok Shop, ensuring they can promote and sell products.
  • in MCN – See if the influencer is part of a Multi-Channel Network (MCN).
  • Est. Post Rates – Evaluate how reliable an influencer is based on their past fulfilling collaborations.
Followers

  • Gender – Select influencers based on their audience’s gender.
  • Age – Target influencers with followers in specific age groups (e.g., 18-24, 25-34).
  • Region PCT – Focus on influencers with a high percentage of followers in a particular area (currently available for U.S. influencers only).
Content Performance

  • Videos Posted in the Last 30 Days – Find active influencers who regularly create content.
  • Average Views in the Last 30 Days – Choose influencers based on their recent video reach.
  • Engagement Rate in the Last 30 Days – Higher engagement means a stronger connection with their audience.
Sales Performance

  • Categories – Find influencers who specialize in specific product categories (e.g., fashion, beauty, electronics).
  • GMV (Gross Merchandise Value) – Identify influencers with strong sales performance.
  • Items Sold – Check how many products an influencer has successfully promoted.
  • GPM (Revenue per Thousand Views) – Evaluate the commercial value of an influencer’s content.
  • GMV per Buyer – Measure how much revenue the influencer generates per buyer.
  • Commission Rate – Filter influencers based on their commission structure to match your budget.
{% hint style="info" %} **Pro Tips:** * The **Region PCT** is currently only available for influencers in the U.S. * **GMV, GPM, and Average GMV per buyer** values are displayed in the currency of the selected region, so make sure to choose the right region before using these filters. {% endhint %} ## Manage TikTok Influencers Once you’ve found the right influencers, Influx makes it simple to organize and manage them efficiently. ### 1. Add Influencers to Campaigns or Favorites To keep track of influencers, you can add them to a **campaign** (for specific marketing activities) or your **favorites list** for future reference. **🚩 How to do it:** {% stepper %} {% step %} Select the influencers you want to save by checking the box next to their names or entering the number of influencers you wish to select.
{% endstep %} {% step %} Click “**Add to Campaign**” or “**Add to Favorites**” to organize your influencers accordingly.
{% endstep %} {% endstepper %} ### 2. Export Influencer Data Need to analyze influencer data or share it with your team? You can export influencer details to an **Excel file** with just a few clicks. **🚩 How to do it:** {% stepper %} {% step %} Select the influencers you want to export by checking the boxes next to their names.
{% endstep %} {% step %} Click “**Export**” to download their data as an Excel spreadsheet. {% hint style="info" %} *Each export is limited to 50 influencers at a time. If you need more, simply repeat the process.* {% endhint %} {% endstep %} {% endstepper %} If you’re ready to take your TikTok Shop influencer marketing campaigns to the next level, start using **Influx today** and connect with the best influencers for your brand! 🚀 #### Need Help? | | [WhatsApp](https://wa.me/message/WIQCGJNSFBBUK1) | | ------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------- |