> For the complete documentation index, see [llms.txt](https://support.datech.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.datech.ai/influx/getting-started/launch-your-first-campaign.md).

# Launch Your First Campaign

Watch the ultimate guide and learn how to get started with Datech Influx! This guide ensures your friendly roadmap to TikTok influencer marketing success!

Datech Influx is an all-in-one TikTok influencer marketing platform designed to supercharge your brand growth. Discover creators who align with your brand voice, manage campaigns with data-driven insights, and streamline outreach via email (EDM) or direct messages (DMs). Ready to dive in? Let’s get started!

## **Step 1: Create Your First Campaign**

**📍 Where to start:**

{% stepper %}
{% step %}
Go to **Campaign** > **Campaign Management** and click **Create** (top-right corner).

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FwJzqLl722XeRy7Ag9LZ5%2Fimage.png?alt=media&amp;token=75ac099f-bc69-4dc7-8183-9215d8322772" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
**Name your campaign** and select its **purpose:**

* **Product Promotion**: Boost sales by partnering with creators who showcase products.
* **Content Promotion**: Increase brand awareness for non-purchasable services or non-sales-focused campaigns.

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FDUOXdruLRHiD8aux4shf%2Fimage.png?alt=media&amp;token=5e4a2afe-8b9c-4aea-9fe9-c2cbb448b552" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Pro Tip:**&#x20;

*Add a TikTok Shop Product ID if promoting a specific item!*
{% endhint %}
{% endstep %}
{% endstepper %}

## **Step 2: Find Your Perfect Influencers**

**🔍 Discover and filter creators:**

{% stepper %}
{% step %}
Head to **Discover Influencer** to explore creators.

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FFi2qcmsH3HPdT8RSa6gg%2Fimage.png?alt=media&amp;token=a87f52be-b3ac-49e4-b9eb-b0982e3ca30a" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Use **keywords** or filter by **18+ metrics** (e.g., engagement rate, audience demographics).

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2Fp1aWuRkbaUe4VgLYyjom%2Fimage.png?alt=media&amp;token=5e79ef0a-6ea9-4abb-afaf-463d743d0b74" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Check the boxes next to your top picks and click **Add to Campaign**.

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FpcTMtL6zS7JOOwvwXDI1%2Fimage.png?alt=media&amp;token=511d58de-002a-4f85-8646-1ef199c117e4" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## **Step 3: Invite Influencers to Collaborate**

**💌 Reach out effortlessly:**

{% stepper %}
{% step %}
Go to **Campaign Management** and select your campaign.

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2F6r2NQkUF2dfvoBQv03HT%2Fimage.png?alt=media&amp;token=5cd64b6c-cfa4-4061-aba2-4646d4dac7b6" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Choose influencers and click:

* **Direct Messages**: Send TikTok DMs.
* **Send Email**: Use pre-built templates or customize your own.
* **Target Collaboration**: Send a tailored partnership invite.

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FLrL8LjEsWi7RlY2hxhCq%2Fimage.png?alt=media&amp;token=4628baa0-ff4a-40c8-9298-74489ffb8538" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**📩 Track invitations:**

Status updates from **Not Invited** → **Invited** once messages are sent.
{% endhint %}
{% endstep %}
{% endstepper %}

## **Step 4: Manage Communication & Negotiations**

**📬 Stay organized in one place:**

{% stepper %}
{% step %}
Visit **Invitation > Message Center** to view all sent/received messages.

This hub handles everything: negotiations, content reviews, and final approvals!<br>

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2F2PnFul0mqSC6jMySZQlg%2Fimage.png?alt=media&amp;token=67477255-d064-4868-a26a-2f2f47331ab8" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## **Step 5: Finalize Partnerships & Send Samples**

**🎁 Seal the deal:**

{% stepper %}
{% step %}
In your campaign, update influencer statuses:

* **Invited Sent** → **Collaborated** (for confirmed partners).
* Add collaborators to **Shortlist** (status: **Shortlisted**).

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FIZEuIsz7p8Ue7UY5HkP8%2Fimage.png?alt=media&amp;token=74a279e0-42a8-4df8-8717-7b15d9f907d1" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Click **Send Samples**, upload tracking numbers, and watch statuses update:

* **Shortlisted** → **Shipping** → **Shipped** (when samples arrive).

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FugtvdXjsKRzWgkr9EE1p%2Fimage.png?alt=media&amp;token=41254842-8e35-4d3e-a840-08176bb1bdb6" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## **Step 6: Review Content & Approve Drafts**

**🎥 Collaborate on creative work:**

{% stepper %}
{% step %}
Once samples arrive (**Shipped** status), click **Invite to Upload Drafts**.

* Share the link with creators to upload drafts via **Campaign > My Campaign**.

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FKp4EHZUNW3Ct6flsPNdX%2Fimage.png?alt=media&amp;token=f0c9e7a7-246b-47b0-82fe-b0bc057b384f" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Review drafts (**Drafted** status):

* Add feedback with **Comment on Drafts**.
* Click **Confirm as Final Version** to lock in content (status: **Ready to be Published**).

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FHKed0VOiOKdap0F2oqkZ%2Fimage.png?alt=media&amp;token=2d23083c-02ec-4933-bcf0-e6350ffde6e2" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## **Step 7: Track Performance & Celebrate Wins**

**📊 Measure your success:**

{% stepper %}
{% step %}
Go to **Dashboard > Shop Videos** to analyze:

* **Sales Metrics**: GMV, units sold, average order value.
* **Engagement Data**: Views, likes, shares, comments.

<figure><img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FdjP07ETUY7TevUXYBqNY%2Fimage.png?alt=media&amp;token=f6e44cb2-9cb5-4e2a-bec2-4297bf13864a" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
*Click any video for detailed product performance!*
{% endhint %}
{% endstep %}
{% endstepper %}

## **🎉🎉🎉 You’re All Set!**

With Influx, you’ve just streamlined influencer partnerships, content creation, and performance tracking. Time to watch your brand grow! 🚀

#### Need Help?

| <img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2F9uNgwV3pWGtRburEIpCm%2Femail.png?alt=media&amp;token=921215c7-71a3-449a-9955-b3c561d716a8" alt="" data-size="line">  <support@influx.datech.ai> | <img src="https://546248486-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FRyR5A1StnveF9p2SP10W%2Fuploads%2FAY48nkpWCtevwyOHvhUc%2Fimage.png?alt=media&amp;token=764a7fbf-e670-4e89-bea5-e98357595d8b" alt="" data-size="line">  [WhatsApp](https://wa.me/message/WIQCGJNSFBBUK1) |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |