Launch Your First Campaign

Datech Influx is an all-in-one TikTok influencer marketing platform designed to supercharge your brand growth. Discover creators who align with your brand voice, manage campaigns with data-driven insights, and streamline outreach via email (EDM) or direct messages (DMs). Ready to dive in? Let’s get started!

Step 1: Create Your First Campaign

📍 Where to start:

1

Go to Campaign > Campaign Management and click Create (top-right corner).

2

Name your campaign and select its purpose:

• Product Promotion: Boost sales by partnering with creators who showcase products.

• Content Promotion: Increase brand awareness for non-purchasable services or non-sales-focused campaigns.

Pro Tip:

Add a TikTok Shop Product ID if promoting a specific item!

Step 2: Find Your Perfect Influencers

🔍 Discover and filter creators:

1

Head to Discover Influencer to explore creators.

2

Use keywords or filter by 18+ metrics (e.g., engagement rate, audience demographics).

3

Check the boxes next to your top picks and click Add to Campaign.

Step 3: Invite Influencers to Collaborate

💌 Reach out effortlessly:

1

Go to Campaign Management and select your campaign.

2

Choose influencers and click:

• Direct Messages: Send TikTok DMs.

• Send Email: Use pre-built templates or customize your own.

• Target Collaboration: Send a tailored partnership invite.

📩 Track invitations:

Status updates from Not Invited → Invited once messages are sent.

Step 4: Manage Communication & Negotiations

📬 Stay organized in one place:

1

Visit Invitation > Message Center to view all sent/received messages.

This hub handles everything: negotiations, content reviews, and final approvals!

Step 5: Finalize Partnerships & Send Samples

🎁 Seal the deal:

1

In your campaign, update influencer statuses:

• Invited Sent → Collaborated (for confirmed partners).

• Add collaborators to Shortlist (status: Shortlisted).

2

Click Send Samples, upload tracking numbers, and watch statuses update:

• Shortlisted → Shipping → Shipped (when samples arrive).

Step 6: Review Content & Approve Drafts

🎥 Collaborate on creative work:

1

Once samples arrive (Shipped status), click Invite to Upload Drafts.

• Share the link with creators to upload drafts via Campaign > My Campaign.

2

Review drafts (Drafted status):

• Add feedback with Comment on Drafts.

• Click Confirm as Final Version to lock in content (status: Ready to be Published).

Step 7: Track Performance & Celebrate Wins

📊 Measure your success:

1

Go to Dashboard > Shop Videos to analyze:

• Sales Metrics: GMV, units sold, average order value.

• Engagement Data: Views, likes, shares, comments.

Click any video for detailed product performance!

🎉🎉🎉 You’re All Set!

With Influx, you’ve just streamlined influencer partnerships, content creation, and performance tracking. Time to watch your brand grow! 🚀

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