> For the complete documentation index, see [llms.txt](https://support.datech.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://support.datech.ai/influx/getting-started/launch-your-first-campaign.md).

# Launch Your First Campaign

Datech Influx is an all-in-one TikTok influencer marketing platform designed to supercharge your brand growth. Discover creators who align with your brand voice, manage campaigns with data-driven insights, and streamline outreach via email (EDM) or direct messages (DMs). Ready to dive in? Let’s get started!

## **Step 1: Create Your First Campaign**

**📍 Where to start:**

{% stepper %}
{% step %}
Go to **Campaign** > **Campaign Management** and click **Create** (top-right corner).

<figure><img src="/files/y81N3aQjy49HTWaoRmYM" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
**Name your campaign** and select its **purpose:**

* **Product Promotion**: Boost sales by partnering with creators who showcase products.
* **Content Promotion**: Increase brand awareness for non-purchasable services or non-sales-focused campaigns.

<figure><img src="/files/TCdxlZ8nab0oByE265IT" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
**Pro Tip:**&#x20;

*Add a TikTok Shop Product ID if promoting a specific item!*
{% endhint %}
{% endstep %}
{% endstepper %}

## **Step 2: Find Your Perfect Influencers**

**🔍 Discover and filter creators:**

{% stepper %}
{% step %}
Head to **Discover Influencer** to explore creators.

<figure><img src="/files/qchXiElemN4eB6FFIAjM" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Use **keywords** or filter by **18+ metrics** (e.g., engagement rate, audience demographics).

<figure><img src="/files/vFV7Ru1uP45CP5bDUUwX" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Check the boxes next to your top picks and click **Add to Campaign**.

<figure><img src="/files/p2tHVRW7TL4YbEv7on4p" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## **Step 3: Invite Influencers to Collaborate**

**💌 Reach out effortlessly:**

{% stepper %}
{% step %}
Go to **Campaign Management** and select your campaign.

<figure><img src="/files/tq1XNSgwDKmktgS6n1sK" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Choose influencers and click:

* **Direct Messages**: Send TikTok DMs.
* **Send Email**: Use pre-built templates or customize your own.
* **Target Collaboration**: Send a tailored partnership invite.

<figure><img src="/files/uCSrdChgzpjpvGVIYuml" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}
**📩 Track invitations:**

Status updates from **Not Invited** → **Invited** once messages are sent.
{% endhint %}
{% endstep %}
{% endstepper %}

## **Step 4: Manage Communication & Negotiations**

**📬 Stay organized in one place:**

{% stepper %}
{% step %}
Visit **Invitation > Message Center** to view all sent/received messages.

This hub handles everything: negotiations, content reviews, and final approvals!<br>

<figure><img src="/files/vlK2L5q7MDggoFyYIfqx" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## **Step 5: Finalize Partnerships & Send Samples**

**🎁 Seal the deal:**

{% stepper %}
{% step %}
In your campaign, update influencer statuses:

* **Invited Sent** → **Collaborated** (for confirmed partners).
* Add collaborators to **Shortlist** (status: **Shortlisted**).

<figure><img src="/files/wvrjgKb1GPbwWDnPa8Lq" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Click **Send Samples**, upload tracking numbers, and watch statuses update:

* **Shortlisted** → **Shipping** → **Shipped** (when samples arrive).

<figure><img src="/files/QK926LoOILQoXY8mn5PR" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## **Step 6: Review Content & Approve Drafts**

**🎥 Collaborate on creative work:**

{% stepper %}
{% step %}
Once samples arrive (**Shipped** status), click **Invite to Upload Drafts**.

* Share the link with creators to upload drafts via **Campaign > My Campaign**.

<figure><img src="/files/d62tq3tLlvplZJOLyJnw" alt=""><figcaption></figcaption></figure>
{% endstep %}

{% step %}
Review drafts (**Drafted** status):

* Add feedback with **Comment on Drafts**.
* Click **Confirm as Final Version** to lock in content (status: **Ready to be Published**).

<figure><img src="/files/ohwhjVbULzgXwLMQ5tif" alt=""><figcaption></figcaption></figure>
{% endstep %}
{% endstepper %}

## **Step 7: Track Performance & Celebrate Wins**

**📊 Measure your success:**

{% stepper %}
{% step %}
Go to **Dashboard > Shop Videos** to analyze:

* **Sales Metrics**: GMV, units sold, average order value.
* **Engagement Data**: Views, likes, shares, comments.

<figure><img src="/files/WFrXH4wLVRwuMiJsrUCj" alt=""><figcaption></figcaption></figure>

{% hint style="info" %}
*Click any video for detailed product performance!*
{% endhint %}
{% endstep %}
{% endstepper %}

## **🎉🎉🎉 You’re All Set!**

With Influx, you’ve just streamlined influencer partnerships, content creation, and performance tracking. Time to watch your brand grow! 🚀

#### Need Help?

| <img src="/files/oHyAxRw6uMztkvgY28XT" alt="" data-size="line">  <support@influx.datech.ai> | <img src="/files/oMCmGb3d7PPLm47NmEfS" alt="" data-size="line">  [WhatsApp](https://wa.me/message/WIQCGJNSFBBUK1) |
| ------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------- |