V03 | Email Follow-Up is Now Live

When it comes to working with TikTok creators, the first email doesn’t always get a response. That’s why we’re excited to introduce Influx’s brand-new Email Follow-Up feature — giving you the power to send second, third, or even more follow-up emails based on how your outreach is performing.

This feature is designed to help you fine-tune your communication strategy and dramatically improve reply rates with smarter, more targeted follow-ups.

✨ Key Highlights:

1. Fully Customizable Follow-Ups

In any campaign, you can now choose to follow up with creators who haven’t opened or replied to your initial email. Whether you're targeting unresponsive or disengaged recipients, you can boost visibility and increase your chances of hearing back.

2. Flexible Email Content

Follow-up emails can be completely customized to fit your campaign goals. You can reuse your original email content or create new variations for A/B testing to optimize performance and increase engagement.

How to Use the Email Follow-Up Feature?

1

Go to Help Center > Email and click on Send History on the right-hand side.

Here, you'll see detailed performance metrics for each email campaign that involved creator outreach — including delivery rates, open rates, unopened percentages, and reply rates.

2

Choose the campaign you want to launch a follow-up for.

The left panel shows email delivery details, while the right panel displays performance for each round of outreach and the status of each creator.

3

Filter creators you want to follow up with and click Follow Up.

You can filter by status—such as “Delivered and unopened” or “Opened and unreplied” — to precisely target the right creators for a second round.

4

Write and send your follow-up email.

You can reuse previous email content or test new messaging variations to see what works best.

5

Monitor the performance of your follow-up campaign.

Analyze how your second-round emails perform. Based on the results, decide whether to launch a third round — and repeat the process as needed.

👉 Log in to Influx dashboard and explore all the latest features.

Have feedback or suggestions? We’re always happy to hear from you!

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