How to Evaluate Influencer Marketing Results?

The value of creator collaborations lies not only in content output but also in scientifically tracking results. Influx Dashboard, powered by TikTok APIs and proprietary cloud systems, enables end-to-end visualization from content performance to team efficiency, allowing real-time results monitoring for more efficient and precise marketing decisions.

📝Step-by-Step Guide

1. How to Track Shop Videos in One Platform

In [Dashboard > Authorized Shop Dashboard], comprehensively monitor creator video sales performance by shop or date dimensions for intuitive results analysis.

1.1 Multi-Dimensional Deep Analysis

Integrate content data and sales performance to track creator results across shops, campaigns, videos, orders, and products, helping you quickly identify growth opportunities. Key metrics include:

• GMV trends

• Video engagement (likes, comments, shares)

• Products sold

• Average daily buyers

Efficiently identify high-performing content and quality creators to detect growth potential.

1.2 Real-Time Shop Data Sync (Exclusive)

TikTok API integration ensures accurate, real-time Affiliate Order/Video data synchronization. Daily updates of creator video performance let you immediately decide whether to boost ads or reuse content.Simultaneously use tagging to track high-potential videos, making viral content instantly recognizable!

2. How to Track Video Promotion Results in Real-Time?

2.1 Uploaded Videos Dashboard

After uploading creator video links, go to [Uploaded Videos Dashboard] to view core metrics per campaign:

• Number of creators/videos

• Likes, comments, shares

• Sales generated

Systematically summarize collaboration performance to precisely identify quality creators, eliminating "data blind spots" and providing reliable optimization insights.

2.2 Export Collaboration Data

Select any campaign and click [Export] to download core video and sales metrics for efficient review:

• Precision Review: Export content and sales data of partnered creators to evaluate new product promotion

• Retargeting: Filter historical collaborators to promote new products, increasing repeat partnership rates

• Resource Migration: Export sales-performing creator data from closed shops, reaching them via Targeted Collaboration or Product Cards for seamless partnership transfers

• Creator Assets: Batch save contacts of quality creators to build long-term partnership libraries

Systematically accumulate reusable creator assets and sales resources to drive growth decisions.

3. How to Optimize Creator Marketing Placement Strategies?

In [Ads Report Dashboard], integrate organic and paid video data for centralized tracking. The proprietary reporting engine supports flexible dimension selection (shop/product/creator/campaign/ad objective) and core metrics (cost/ROAS/impressions/CTR/CPM/CPC), enabling customized analytics:

• Custom Reports: Analyze ad performance daily/weekly/monthly

• Full-Funnel Monitoring: Track ROI from cost to conversion in real-time

• Comparative Analysis: Evaluate creatives across objectives to optimize strategies

Comprehensively assess different ad combinations for scientific budget allocation and continuous optimization.

Conclusion

Through Influx Dashboard, you can track real-time full data loops from content performance to team efficiency, making every creator collaboration result clearly quantifiable and every decision data-driven.

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