Launch Your First Campaign
Datech Influx is an all-in-one TikTok influencer marketing platform designed to supercharge your brand growth. Discover creators who align with your brand voice, manage campaigns with data-driven insights, and streamline outreach via email (EDM) or direct messages (DMs). Ready to dive in? Let’s get started!
Step 1: Create Your First Campaign
📍 Where to start:
Go to Campaign > Campaign Management and click Create (top-right corner).
Name your campaign and select its purpose:
Product Promotion: Boost sales by partnering with creators who showcase products.
Content Promotion: Increase brand awareness for non-purchasable services or non-sales-focused campaigns.
Step 2: Find Your Perfect Influencers
🔍 Discover and filter creators:
Head to Discover Influencer to explore creators.
Use keywords or filter by 18+ metrics (e.g., engagement rate, audience demographics).
Check the boxes next to your top picks and click Add to Campaign.
Step 3: Invite Influencers to Collaborate
💌 Reach out effortlessly:
Go to Campaign Management and select your campaign.
Choose influencers and click:
Direct Messages: Send TikTok DMs.
Send Email: Use pre-built templates or customize your own.
Target Collaboration: Send a tailored partnership invite.
📩 Track invitations:
Status updates from Not Invited → Invited once messages are sent.
Step 4: Manage Communication & Negotiations
📬 Stay organized in one place:
Visit Invitation > Message Center to view all sent/received messages.
This hub handles everything: negotiations, content reviews, and final approvals!
Step 5: Finalize Partnerships & Send Samples
🎁 Seal the deal:
In your campaign, update influencer statuses:
Invited Sent → Collaborated (for confirmed partners).
Add collaborators to Shortlist (status: Shortlisted).
Click Send Samples, upload tracking numbers, and watch statuses update:
Shortlisted → Shipping → Shipped (when samples arrive).
Step 6: Review Content & Approve Drafts
🎥 Collaborate on creative work:
Once samples arrive (Shipped status), click Invite to Upload Drafts.
Share the link with creators to upload drafts via Campaign > My Campaign.
Review drafts (Drafted status):
Add feedback with Comment on Drafts.
Click Confirm as Final Version to lock in content (status: Ready to be Published).
Step 7: Track Performance & Celebrate Wins
📊 Measure your success:
Go to Dashboard > Shop Videos to analyze:
Sales Metrics: GMV, units sold, average order value.
Engagement Data: Views, likes, shares, comments.
🎉🎉🎉 You’re All Set!
With Influx, you’ve just streamlined influencer partnerships, content creation, and performance tracking. Time to watch your brand grow! 🚀
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