How to Discover Influencers?
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Finding the right TikTok influencers is key to boosting your brand’s visibility and sales. Influx makes it easy with a massive database of 30 million influencers worldwide across 200+ countries and regions, and 50+ vertical fields.
Whether you're looking for influencers to promote your brand or drive sales, this guide will walk you through the process of discovering, filtering, and managing influencers on Influx, so you can make the most of your TikTok marketing campaigns.
Influx’s 【Discover Influencers】 page gives you everything you need to find the best influencers for your brand. You can either search directly for a specific influencer or filter influencers based on detailed criteria to find your ideal match.
If you already have a specific influencer in mind, you can quickly find them using:
Name or ID Search – Simply type in the influencer’s username or ID to locate them instantly.
Keyword Search – Enter relevant keywords (e.g., “beauty,” “fitness,” “tech”) to find influencers creating content in that niche.
If you don’t have a specific influencer in mind, you can refine your search using four key categories with 18 filtering criteria to find the best fit for your brand.
Creators
Region – Choose the influencer’s country or region (e.g., U.S., UK, etc.).
Followers – Find influencers based on audience size.
with Email – Filter influencers who have a public email for easy contact.
with Showcase – Check if an influencer has a TikTok Shop, ensuring they can promote and sell products.
in MCN – See if the influencer is part of a Multi-Channel Network (MCN).
Est. Post Rates – Evaluate how reliable an influencer is based on their past fulfilling collaborations.
Followers
Gender – Select influencers based on their audience’s gender.
Age – Target influencers with followers in specific age groups (e.g., 18-24, 25-34).
Region PCT – Focus on influencers with a high percentage of followers in a particular area (currently available for U.S. influencers only).
Content Performance
Videos Posted in the Last 30 Days – Find active influencers who regularly create content.
Average Views in the Last 30 Days – Choose influencers based on their recent video reach.
Engagement Rate in the Last 30 Days – Higher engagement means a stronger connection with their audience.
Sales Performance
Categories – Find influencers who specialize in specific product categories (e.g., fashion, beauty, electronics).
GMV (Gross Merchandise Value) – Identify influencers with strong sales performance.
Items Sold – Check how many products an influencer has successfully promoted.
GPM (Revenue per Thousand Views) – Evaluate the commercial value of an influencer’s content.
GMV per Buyer – Measure how much revenue the influencer generates per buyer.
Commission Rate – Filter influencers based on their commission structure to match your budget.
Once you’ve found the right influencers, Influx makes it simple to organize and manage them efficiently.
To keep track of influencers, you can add them to a campaign (for specific marketing activities) or your favorites list for future reference.
🚩 How to do it:
Select the influencers you want to save by checking the box next to their names or entering the number of influencers you wish to select.
Click “Add to Campaign” or “Add to Favorites” to organize your influencers accordingly.
Need to analyze influencer data or share it with your team? You can export influencer details to an Excel file with just a few clicks.
🚩 How to do it:
Select the influencers you want to export by checking the boxes next to their names.
Click “Export” to download their data as an Excel spreadsheet.
If you’re ready to take your TikTok Shop influencer marketing campaigns to the next level, start using Influx today and connect with the best influencers for your brand! 🚀
